The Man TVC Script

A TVC to build brand image for THE MAN magazine. The magazine wanted to tell it's packed to the brim with just about everything a discerning man could ask for.

The film starts with a vougish youngster wandering around a shopping mall where a brand new cell phone displayed in a shop steals his attention. He enters the shop. Just before he lays his hands on it, a well-built man, out of the blue, comes across him and the phone. His face is not visible. The youngster, being a bit afraid to shout at him, peeps over him to see the phone, but in vein. As the well-built man moves from there, the youngster sees the empty stand.

Cut to

The shot of a fashion store at some other place. The youngster is seen with a salesman in the store. The salesman directs him to the upstairs. As he goes up, a board with ‘New Arrivals’ written over it, is seen.
But to the surprise of the youngster, he sees empty racks on the first floor. He passes a glance downstairs with a doubt, only to see the well-built man stepping out of the shop holding lots of shopping bags. The view of his face is blocked as the guy watches him from upstairs.

Cut to

The younster walking by the side of a busy road. He stops to see a new model of an SUV displayed in a showroom. The idea of taking a test drive strikes him and he enters the showroom. As he is upto open its door, he gives a doubtful look around to see whether the other man is around. Not satisfied, he takes a walk round the SUV and makes sure he’s nowhere around. He thinks for a second, all of a sudden goes on his knees and lies down on the floor to confirm he’s neither under the vehicle. A smile spans on his lips. But as he sets off to open the door again, the car dashes forward. The youngster stands still gaping at it.

Cut to

The shot of product window.
VO: To grab the changing trends, grab your copy today.
The logo appears.
Super and VO:
THE MAN

For the aspiring male.